Kashyap Khetia

As Director of Product Marketing & GTM Strategy at NRI, Kashyap owned and executed full-stack go-to-market strategies for SaaS, cybersecurity, and AI offerings, directly supporting significant opportunity pipeline and brand elevation.

• Drove full-stack go-to-market strategy for SaaS, cybersecurity, and AI solutions, generating $6.5M in opportunity pipeline within the first six months by defining use cases and compelling messaging.
• Led a company-wide brand refresh, architecting new messaging and visual identity across all channels to significantly elevate market perception and drive awareness.
• Launched AI-driven content operations, reducing asset development time by 40% while enabling high-performing teams across brand, content, and marketing operations.
• Partnered closely with product management and technical teams (IAM, GRC, MDR) to deliver end-to-end product scenarios and develop comprehensive sales enablement tools, including product demos and competitive intelligence.
• Authored and oversaw the creation of high-impact customer-facing content, including white papers, videos, and pitch decks, ensuring strategic alignment and campaign effectiveness.

As Sr. Product Marketing Manager at SHI International, Kashyap led cloud, AI, and cyber GTM initiatives, establishing expertise and influencing pipeline growth for public and private sector clients.

• Led AWS & Azure cloud threat detection and identity solution messaging for public and private sector clients, establishing subject matter expertise in cloud security and influencing significant pipeline growth.
• Developed and executed comprehensive content strategies (blogs, webinars, executive decks) that improved lead conversion by 35% and grew organic traffic 5x, directly contributing to over $5M in cloud security GTM revenue wins.
• Collaborated strategically with AWS, Microsoft, and Cisco to align technical capabilities with marketable services, supporting successful product launches and co-marketing programs.
• Enabled sales and field teams with comprehensive training, competitive analysis, and reference materials, significantly increasing win rates and accelerating deal cycles.

As Product Marketing Manager, Kashyap delivered go-to-market campaigns for hybrid cloud security and full-stack visibility, driving adoption and enhancing field enablement for new product features.

• Delivered impactful go-to-market campaigns for hybrid cloud security and full-stack visibility use cases, driving product adoption and enhancing field enablement for new features.
• Produced technical launch content and trained field sales on updated security platform capabilities, improving technical engagement and customer satisfaction.

As Director of Marketing & GTM Strategy, Kashyap directed global product marketing and brand strategy, supporting $76M in SaaS and AV revenue and executing multi-region product launches.

• Directed global product marketing and brand strategy, supporting $76M in SaaS and AV revenue while successfully executing multi-region product launches.
• Developed and implemented demand generation programs and partner marketing initiatives with OEMs and VARs, consistently exceeding pipeline and revenue targets.